Always wanted to upgrade to ENVE hoops? Well, ENVE just made it easier thanks to its new trade-in/trade-up your existing carbon wheels for their latest offerings, a first for the Utah-based composite specialist since its founding in 2007.

With the new upgrade program, current ENVE owners will get a $1,000 trade-in credit for their ENVE wheels while non-ENVE branded carbon wheelsets will get a $700 credit towards a new set of ENVE wheels. Be it the M Series for mountain bikes, the SES line for the road, or the G series for gravel/cross, the choice is yours.

Also worth noting, the wheels will come with full factory warranty for incident protection at no additional charge, as well as impact damage to original owners.

The offer begins today and will run until December 31st, 2018

Interested? All the details are here.