Rolf Prima To Expand Into Custom Rim Biz Under Astral Brand

Photo: Astral Cycling

Since the launch of the Vector Pro in 1997, Rolf Prima has always been known for their paired spoke hoops that quickly went to the Tour De France two years later. So popular even Trek licensed the technology for some time into the early Y2Ks.

It’s been 20 years since and a lot has happened since. Fast forward to 2013, Rolf began the project of bringing aluminum rim manufacturing in-house to their Eugene, Oregon headquarters. Their first house-made aluminum went into production in 2014. In 2016, they doubled down on in-house manufacturing and announced they would be making their own carbon rims. Pretty ambitious for a company that employed just a little over a dozen people, but they successfully pulled it off.

Astral Cycling Aluminum rim production
Aluminum rim production. Photo: Astral Cycling

With their new expertise in rim manufacturing, Rolf is planning to bring their aluminum and carbon rims under new brand Astral Cycling. They’re still 100% made in Eugene, but they forgo the synonymous paired spokes layout in favor of traditional lacing patterns. So you can now pair these bad boys with your beloved purple Chris King R45s, or whatever you’d like to lace them to really.

Astral will offers a variety of spoke hole options, all drilled in-house of course
Astral will offers a variety of spoke hole options, all to be drilled in-house of course. Photo: Astral Cycling

Pricing is pretty competitive starting at $135 for the aluminum Wanderlust all the way to $900 for the carbon Prevail road rims. There are models for road, dirt and gravel, as well as touring/tandem in various spoke holes and 12 color decals to choose from. All Astral rims are tubeless compatible and there’s even a page on the website to help with wheel building, should you decide to build your own.

Astral rims are available now through dealers, builders and directly from the company’s website.