LEM Helmets: The New(ish) Kid On The Block

Founded in 1972, Italian helmet maker LEM, short for Lavorazioni Elmi Magnani, or roughly translated in English as “Helmet Workshop of Magnani,” is coming stateside with a full line of bike helmets.

Now based in Morgan Hill, California, the helmet maker is set to offer seven models in 50 colors ranging from the $40 Lil’ Champ toddler’s helmet to the $110 flagship Gavia lid for the road (told you it’s a full lineup). Yay for more choices!

All LEM helmets will be available directly to consumers starting mid-July.