Happy 25, GU!

It’s been 25 years since GU founder Dr. Bill Vaughan concocted the first gel at his kitchen in Berkeley for his ultra-marathon-running daughter. And they’re now celebrating this milestone with a birthday cake flavored gel. I am serious, a birthday cake flavored energy gel.

It’s made with the same ingredients, but includes just a bit of natural celebratory flavor. They’re available now for $1.50 each, $12 for a box of $12, and $36 for a box of 24.

Happy birthday, GU!