The Outdoor Retailer Snow Show is in full-blown blizzard mode, as all the big brands, media moguls and industry muckety mucks have descended on Denver for a few brisk days of product ogling, flesh pressing and future predicting.
One things became perfectly clear after spending the day walking the show floor, the Outdoor Industry is alive and well.
The booths were impressive, with a fair number of booths sporting full-blown structures, campers, vehicle and various other buildings as the centerpiece of their display.
Still, others used massive inspirational photography to draw attention to the passerby. And if all the fancy lighting, colorful winter gear and stunning attire wasn’t working, the outdoor industry was ready to ply anyone and everyone with an ice cold beer.
The one observation we walked away with is we think the majority of the manufactures must have called each other in the offseason to discuss what everyone will be looking for and what color ways they will buy, as it became super hard to differentiate one puffy jacket from another.
It is a glorious time to be hunting for new skis and the show has us pumped to get away from the Convention Center hotdogs and onto the slopes.