Element.ly's Stories on Element.ly

LEM Helmets: The New(ish) Kid On The Block

06.27.18

Founded in 1972, Italian helmet maker LEM, short for Lavorazioni Elmi Magnani, or roughly translated in English as “Helmet Workshop of Magnani,” is...

French Toast Energy Gel For A Good Cause

06.21.18

I am a sucker for a good french toast and now GU Energy Lab is coming out with a french...

Shimano Is Teasing Us.

05.24.18

Over the past 24 hours or so, Shimano has released two teaser videos with what looks to be silhouettes of a...

GT 101 with Professor Hans Rey

04.26.18

Hans Rey has been a GT-sponsored rider since 1987 and here’s the man himself talking about some of the most...