A Sierra Shredder In The Making

Paul Component Engineering Sierra Nevada Shredder collab

Paul Component Engineering loves Sierra Nevada.

Paul Camp Sierra Nevada Bike

As a matter of fact, founder Paul Price loves it so much that not only does he has his own personal mug on standby at the brewery. He also took a whole a bunch of us on a tour while attending Paul Camp last year. Needless to say, I drank a lot of Sierra Nevada that weekend.

Paul Camp Sierra Nevada Brewery
Turing the brewhouse into a bike showroom…

So it’s no surprise Paul is partnering with the legendary brewery (at last) for an one-off show bike featuring the best of NorCal creativity and American manufacturing… a idea conceived while brainstorming for the most fun way to go on a beer run… yes, a brainstorming sesh about a beer run.

Paul Component Engineering Sierra Nevada Shredder collab Squid Shred to Ed's
In the beginning…

The bike is built on a Squid Shred To Ed’s BMX frame custom-painted by Squid, with a White Industries drivetrain and anodized Sierra Nevada Pale-Ale green components by Paul, of course.

Measuring Tools

Measurement tools at Paul

Sierra Nevada once had a successful cycling team in the early 2000s and they continue to be a huge supporter of the sport.

Painting (10)

Squid Bikes co-founder Chris Namba workin it.

Masking (2)

Squid Bikes co-founder Emily Kachorek masks the frame in between paints

Rim Joining

Rim joining at the Velocity factory

Masking (3)

Almost there...

The final build will be unveiled at Sea Otter Classic in Monterey this coming April so stay tuned for updates!

Paul Component Engineering Sierra Nevada Shredder collab Squid Shred to Ed's