We had a glitch on the site in the days after InterBike, so this post is way past due but the unplanned slow down also meant more time to relive this year’s InterBike
While the gallery above is going to highlight all the fun stuff… Below are the observations from the show floor.
– First, the appointments. I got smart this year and did a bunch of appointments in advance to check out offerings from various brands. So my InterBike was more structured, with shots of adrenaline from random drive-bys to booths I didn’t know much about.
– The buzz I kept hearing was “it’s pretty quiet this year.” Well, that was true. The show was smaller than last year’s. I honestly could have just spent a day there. One industry veteran commented on how he/she was checking out people’s badges and noticed there weren’t as many buyers at the show as there used to be, and he/she would be pretty pissed if they got a booth… All about the ROI, guys.
– On the outskirts of the show floor was arguably where the fun was… I got a pitch about a solar USB charger stating “looks like you can use one of those” during day one. At the other end of the hall was also a booth that sells handheld electric massage devices. The massage device booth definitely saw an uptake in traffic on Thursday, possibly due to the walking from day one on the floor + CrossVegas hangover collab.
Really thought the days of scantily-clad booth women were a thing of past. But I was wrong. I mean, okay, sex (allegedly) sells. But wouldn’t money be better spent on making a better product instead of having models promoting shitty products (and offending the female attendees while at it)?
Amount of broken arms/legs: It dawned on me during day two that there were quite a few people in slings/braces. Guess adventure shows must have a few of those around. As one rep put it “they’re getting after it”.
Reception of e-Bike: Last year was all about e-bike bashing and all of a sudden e-bikes are the future this year.
The international aisle. Probably the quieter, less buzz sections but everyone there was pretty cool to talk to (knowing Mandarin and Cantonese definitely helped) and they really deserve more recognition for their efforts of travelling across the globe to Las Vegas to showcase their products, whether it’s the gazillion lights, matte carbon fiber parts, or aluminum parts in all the imaginable anodized colors one can possibly dream of.
Best snack from the show: Vanilla Ice Cream at the Skratch booth made with their new recovery drink mix. Not only was the line 4,000 times shorter than the Starbucks line outside but it was also freaking delicious. Way different than the typical “come by our booth for free booze” hook too.
Last thing I did at the show: tried an e-bike at the rep’s prudent suggestion, only to make it 30 plus feet before a security guard rolled up and warned “no biking on the show floor”. Returned the bike to the booth, walked down the aisle, and was greeted by two bros zipping past on motorized scooters.