Giorgio Andretta continues to bring Italy to the States

Giorgio Andretta. Photo: Stephen Lam/ element.ly

In 1970 Giorgio Andretta left Italy and, of all places, found himself headed for Canada.

You see back in the 70’s Giorgio Andretta’s high school team was being organize and run by some former Europeans now living in Canada. And in Canada at the time, access to clothing, bicycles and frames was extremely limited.

Giorgio realized that the limited access offered an opportunity. So he went back to northeastern Italy, the place he calls the cradle and the home of the artisanship of the Italian bicycle industry, and started to import cycling gear to Canada under the name Gita.

Compared to today’s offerings, cycling apparel was a much simpler affair then: Wool jerseys, wool shorts, plus jackets with essentially nylon fronts.

“There was nothing technical about it. It was all two pieces and that was it,” said Giorgio, with a laugh.

In search of something better, the clothing import business turned to making their own custom apparel, drawn from years of racing and know-how.

Things progressed to the point where 1979 Giorgio decided he needed name his growing line, so he named it after his firstborn, Giordana. He also added the Sagittarius logo after her zodiac sign.

The Sagittarius logo. Photo: Stephen Lam/ element.ly

Fast forward to 2017, while many apparel companies outsource manufacturing across the globe, Giorgio and Giordana, who is now the Sales Manager of Giordana, invested in their own factory to keep their manufacturing in Italy. They opened the factory in Montecchio, Italy after realizing they just couldn’t get the technical expertise and attention to detail they wanted, after a substantial search in Italy, Eastern Europe, as well as the Far East.

“All this other product that you can find around the world, they look like, they feel like, but they don’t perform like,” said Giorgio.

With his own factory, however, Giorgio is now empowered more than ever to follow his vision for his garments, using speciality fabrics and techniques. From the one-piece 1-on-1 paneling system on their NX-G bib short, to the ability to offer the same ProTour-level FR-C Pro line from their custom program for your local club (Giordana sponsors Orica-Scott and Astana), you’ll know you’re wearing something of quality.

Intricate print details on the Pegoretti “Ferro” FormaRed-Carbon (FR-C) Pro Bib Shorts. Photo: Stephen Lam/ element.ly

With that in mind, we sat down with the man himself for a chat.

Where do you see cycling apparel down the road in a few years time? Where do you envision it going?

I think it’s got no ends. As innovation, evolution, new material, and everything that is available to us, it just needs somebody to think about what to do and how to do it. Just go to the manufacturer and tell them exactly what they want.

This what I’m able to do in Italy right now. To go to these small manufacturers to create what we want and what we need for each garment. It’s getting better and better.

In the past, we were never, never able to do that. Because you went to a fabric manufacturer and tell them “I want this. That it does this, this, this, and that.” They’ll say, “You crazy? I got a thousand different materials here, you pick from one of the ones I got.”

We can now make something specific. Before it went from one panel to many panels, different material and everything. Now we can go to one panel with one material and get to be able to achieve more than what we achieved with all the material before.

Perforated dual stretch bib straps found on the NX-G bib short. Photo: Stephen Lam/ element.ly

Did you have a background in textile before starting Giordana?

No. I learned it all from getting along and working with different people. I’ve been on and off for 46 years.

That’s a long time in the industry.

It is but if you do something that you like, it’s never hard and it’s always rewarding. I love what I do.

The first thing you would do on your first day as a captain of a pirate ship?

I would never be a pirate. That would be taking ownership of a property that wasn’t yours.

Up hill or down hill?

(Laughs). That’s a good question. When I was young, I loved to climb a lot. I loved the hard gritty races. But now I like downhill.

Favorite place to ride?

There’s a lot of them. The Dolomites are great – I think they are the greatest mountain you can find. They have got some awesome climbs, passes and descents. You can really test your product and get a feel for what a bike can do.

Describe your idea of a perfect holiday:

If I could live in Italy and work in the United States, that would be the perfect life.

What are you most proud about?

I think it’s the achievement that we made. We were able to sponsor athletes from the United States for the Olympics in ’84 where they all won; World championship with Greg LeMond.

Red wine or white wine?

Red. All red. My favorite red wine is Amarone. The next is Tofanelli Charbono.

Favorite music?

I like a little bit of everything.

Favorite bike?

2000 Pinarello Prince LS.

Any hobbies in your free time?

I stay at home with the family when I can. I’m very lucky that both my daughter and son are in the company.

Are you a morning person or a night person?

Both. I sleep very little. My sleeping hours are anywhere from four to five hours a night.

What’s your secret for doing this for so long and being so successful?

You have to know how to take and how to give. It’s just like a marriage.

www.giordanacycling.com


Relive InterBike

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Welcome to InterBike 2016! Photo: Stephen Lam/element.ly

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PURPLE PURPLE MORE PURPLE PLEASE Photo: Stephen Lam/element.ly

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Everyone seems to be making their own cycling computers these days but one thing that caught my attention about this Stages Dash computer is its claim of 30-hour battery life. Hey, you can now record your entire 24 hr bike race in one charge! Photo: Stephen Lam/element.ly

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Shouldn't this fall under the e-motorcycle category? Photo: Stephen Lam/element.ly

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Otso Voytek got a good buzz throughout the show. Carbon frame that can take 27.5+ or 29+ AND up to 26 x 4.6” tires on 70 mm rims? Sign me up. Photo: Stephen Lam/element.ly

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Lightweight's amazingly light Meilenstein has finally gone disc. The Meilenstein C Disc is a thing of beauty but was a bit disappointed to find out the rim width is still 20mm external and 17.8mm internal. photo: Stephen Lam/ element.ly

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Giro's Factor Techlace sure looked different but it made a lot of sense after checking it out at the booth. Photo: Stephen Lam/element.ly

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I have to admit I was drawn to the Orbea booth by the dazzle paint job on this prototype Terra gravel bike. Looks even better in person. photo: Stephen Lam/ element.ly

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A 3D-printed Syntace FlatForce stem and a real Syntace FlatForce stem photo: Stephen Lam/ element.ly

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Let's admit it, skinsuit is a pain to put on. But Giordana might have an answer with their Quick On zippered suit system. More aero than a bib/jersey combo but easier and more versatile than a traditional skinsuit. photo: Stephen Lam/ element.ly

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Dario Pergoretti's paint work never ceases to impress and this Responsorium in Ravenna finish is just so fresh. photo: Stephen Lam/ element.ly

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Just can't get enough of this 3T Exploro. photo: Stephen Lam/ element.ly

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Slovenia-based Unior tools might not be a household brand here in the States, but they've been around since 1919 and chances are you will see the tools a lot more in the States this coming year. photo: Stephen Lam/element.ly

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Australia-based Knog brought their newest Oi bell to Interbike. It's dramatically different than one's image of a bell, but it's an interesting take just like their line of LED blinker lights. photo: Stephen Lam/ element.ly

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Old-school-esque e-bike, anyone? photo: Stephen Lam/ element.ly

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Poor tire, its one and only job is just to be poked. Photo: Stephen Lam/element.ly

We had a glitch on the site in the days after InterBike, so this post is way past due but the unplanned slow down also meant more time to relive this year’s InterBike

While the gallery above is going to highlight all the fun stuff… Below are the observations from the show floor.

– First, the appointments. I got smart this year and did a bunch of appointments in advance to check out offerings from various brands. So my InterBike was more structured, with shots of adrenaline from random drive-bys to booths I didn’t know much about.

– The buzz I kept hearing was “it’s pretty quiet this year.” Well, that was true. The show was smaller than last year’s. I honestly could have just spent a day there. One industry veteran commented on how he/she was checking out people’s badges and noticed there weren’t as many buyers at the show as there used to be, and he/she would be pretty pissed if they got a booth… All about the ROI, guys.

– On the outskirts of the show floor was arguably where the fun was… I got a pitch about a solar USB charger stating “looks like you can use one of those” during day one. At the other end of the hall was also a booth that sells handheld electric massage devices. The massage device booth definitely saw an uptake in traffic on Thursday, possibly due to the walking from day one on the floor + CrossVegas hangover collab.

It's true. Someone tried to sell me this solar usb charger during the show. Photo:Stephen Lam/ element.ly

Really thought the days of scantily-clad booth women were a thing of past. But I was wrong. I mean, okay, sex (allegedly) sells. But wouldn’t money be better spent on making a better product instead of having models promoting shitty products (and offending the female attendees while at it)?

Amount of broken arms/legs: It dawned on me during day two that there were quite a few people in slings/braces. Guess adventure shows must have a few of those around. As one rep put it “they’re getting after it”.

Reception of e-Bike: Last year was all about e-bike bashing and all of a sudden e-bikes are the future this year.

Photo: Stephen Lam/element.ly

The international aisle. Probably the quieter, less buzz sections but everyone there was pretty cool to talk to (knowing Mandarin and Cantonese definitely helped) and they really deserve more recognition for their efforts of travelling across the globe to Las Vegas to showcase their products, whether it’s the gazillion lights, matte carbon fiber parts, or aluminum parts in all the imaginable anodized colors one can possibly dream of.

Three spokes, five spokes, no spoke, the international isle have got you covered. photo: Stephen Lam/ element.ly

Best snack from the show: Vanilla Ice Cream at the Skratch booth made with their new recovery drink mix. Not only was the line 4,000 times shorter than the Starbucks line outside but it was also freaking delicious. Way different than the typical “come by our booth for free booze” hook too.

Last thing I did at the show: tried an e-bike at the rep’s prudent suggestion, only to make it 30 plus feet before a security guard rolled up and warned “no biking on the show floor”. Returned the bike to the booth, walked down the aisle, and was greeted by two bros zipping past on motorized scooters.


Treat Yourself to an End of Tour Shopping Spree

Photo: Stephen Lam/element.ly

I normally associate the end of Le Tour the unofficial end of summer: When I was in school, the end of the Tour meant it was time to start thinking about the mandatory quarter/semester textbook ripoffs, and when I graduated from j-school the end of the tour meant, well, shit there’s no more cycling on TV for a while, perhaps I should work and bike more.

But one consistent summer activity I remember well is gear shopping. It’s a pretty cute idea to have a Tour De France-themed daily sale, to get all your year’s worth of Scratch on stage one and wrap it up with buying the 11-23 Dura-Ace cassette on the final day at Champs-Élysée.

So here are a few products we’ve been pretty smitten with lately. They are the few I won’t regret buying or recommending to my friends. You are my friend too, after all.

Kitsbow Geysers’ Jersey

Kitsbow Geysers' Jersey Photo: Stephen Lam/element.ly

We’ve been a fan of Kitsbow‘s offering for a while and the Petaluma company’s first foray in road-specific apparel did not disappoint. Clean, understated lines and it’s quickly becoming a favorite go-to for those long, all-day adventures. The Geysers’ are made of a 43% Merino and 57% Polyester blend so they’re slightly thicker and more durable (more on that in a sec) than your average typical spandex jerseys, yet they still breathe unbelievably well.

The fit was spot on. Not too tight and doesn’t like you’re letting it all hang out. Longer sleeves are also a welcomed addition. Kitsbow deserves a big high-five for the Geysers’ well-executed pocket arrangements. Besides the three standard rear pockets, there’s also a chest pocket for small items (perfect for credit cards), a water-resistant pocket in the back (for your phone), and there’s even a pump sleeve inside the center rear pocket, that I use to store sticks of CLIF Bloks.

I was in a pretty good crash while wearing one at the PressCamp MTB ride in Park City. I went over the bar and dented my helmet but the Geysers’ remained in one piece. Not what I expected from wearing a road jersey on a full-on mtb ride. Didn’t rip, didn’t break. I am now a fan. Extra credit: Kitsbow even included a microfiber cloth in the chest pocket for your phone/computer/glasses. It’s all in the details.

King Cage Titanium Water Bottle Cage

King titanium water bottle cage. Photo: Stephen Lam/element.ly

I’ve had my run with water bottle cages and the one that I keep going back to is the King titanium cage. It’s a classy-looking, light as a feather (28g, thank you titanium) cage individually made from a one-man shop out of Durango, Colorado that just keeps working. It’s the only cage that I’ve used in which I haven’t lost a bottle with. Unlike carbon fiber cages, the bottle retention is actually adjustable so it’ll hold even that odd-sized bottle from your last grand fondo. If $60 is too steep of a price tag, King also makes an identical, albeit heavier version out of stainless steel that works just as well for $18.

TUFMED TUFRELIEF

TUFMED TUFRELIEF rub. Photo: Stephen Lam/element.ly

Ahh, muscle and joint sores. With a raging one-year-old at home and touting all the cameras for work (and my bike), my dominant shoulder hasn’t really been the same. I’ve tried plenty of over-the-counter rubs for relief in the past with decent results but TUFRELIEF is my current favorite. It’s non-toxic, non-greasy, made in the U.S. with no banned substances and odorless: I can now rub it all over myself and go to work (or any coffee shop) without smelling like I just got out of a medicinal hotbox.

Giordana EXO compression knicker

Giordana EXO compression knickers. Photo: Stephen Lam/element.ly

You read that right, there’s a knicker for a summer gear product review. I was never much of a knicker type of guy to begin with, but Giordana’s EXO compression knicker was impressive to say the least. Unlike most knickers on the market, the EXO is actually designed for warm weather riding and extends further down the knee for better zone compression by integrating eight (!) different types of fabrics throughout. It’s perfect for those morning rides around San Francisco where it doesn’t get either super warm or super cold. Giordano’s variable thickness Cirro OF chamois is also worth mentioning because it fits just right and is oh so comfortable. Heck, the proprietary chamois even has memory foam and aloe vera infused right into it.

Giro Empire SLX

Giro Empire SLX. photo: Stephen Lam/element.ly

There’s been plenty of reviews in print and on the ‘net about this shoe because of the shoelaces so I’ll just go straight to the point: Don’t hate until you’ve tried it (I know there are still many of you out there). The Empire SLX is freakishly light and comfortable. The Easton EC90 SLX carbon sole is stiff but Giro still managed to keep it so thin that I never felt disconnected from the pedals as if I was riding with a pair of Jimmy Choo Portia 120s. And the shoelaces? I was skeptical about them initially but I am now a fan.

ITW Tac Link Photo: Stephen Lam/element.ly

ITW Tac Link: Not exactly a cycling specific product but all you carabiner-wearing people will rejoice at the fact that you can use this without feeling like you’ve just connected yourself to your keys by the ways of a boat anchor. Just don’t go climbing with this one.

Kuwahara Hirame pump head

My Kuwahara Hirame pump head has gotten a bit of rust and scratches from constant use the past few years but I am sure it will outlast just about every single toy in my garage. Plus what's not to love for a bit vintaged look (and feel?) Photo: Stephen Lam/element.ly

Similar to the KCNC pump head Jim reviewed earlier this year but this has been one of those tools I am super happy with. My teammates were a bit confused with this whole solid piece of brass at a team camp a few years back, but honestly I haven’t had one of those pump heads flying off the valve incidents since I got this, and it’ll even clamp on the slipperiest tubular valves with authority like no other

Knog Binder MOB Kid Grid

Knog Binder MOB Kid Grid in it's element. Photo: Stephen Lam/element.ly

Let’s just say this little guy’s totally lit. Silicone mounting brackets are simple to use and won’t mar, or slip off your fancy carbon seatpost. Five modes from its grid of 16 (!) LEDs to choose from, low battery indicator and even an integrated USB charging plug. Oh, and it’s waterproof. With all those features, you’d think it would be as big as a phablet but no, this is one well designed and executed taillight.

Jagwire Elite Link shift/brake kit

Jagwire Jagwire Elite Link brake kit. Stephen Lam/element.ly

Okay, it’ll take more time to setup than traditional cable kits but the tradeoff is well worth the extra time and money spent. Concept wise it’s similar to Nokon, Alligator, and Power Cordz Swift by connection small aluminum links over a slick Teflon liner to create a lightweight and compressionless system that’ll play nicely with tight bends. I’ve been running both the brake and shift kit on a Dura Ace 9000 group for about a year and am happy to say it’s so durable, accurate, smooth and crisp that I don’t ever want to go back to regular cables. Pro tip: The housing squeals every once in a while but a small dab of Tri-Flow between the problematic links will take care of it.