Time was around for the beginning of the clipless pedal craze some 30 years ago and secure riders feet to their bicycles ever since.
The Time ATAC has been a solid contender for the mountain biker dollar for as long as we can remember and for good reason. They provide excellent mud clearance, a nice bit of float and are built to withstand a nuclear blast.
Now Time is upping their game for the ever-growing Enduro group of mountain biker with their new Speciale 12.
“Featuring an all-new platform shape with a longer, thinner profile, the Speciale 12 provides a more stable and comfortable platform for mountain bike riders. The thinner body profile reduces weight as well as exposure to rock and root pedal strikes.” -Time
The Speciale will come in red, blue and grey and be available this fall.
Time also replaces their Xpresso road pedals with the new XPRO road pedals. Also available this Fall.
Time continues to refine what they started oh-so-many years ago and we can’t wait to clip in and pedal off.
The year was 1991. Richard Bryne thought he had a really good pedal design, so he took it to various companies in hopes that someone would bring it to market.
22 companies turned him down. Not to be dissuaded, Bryne, a self-professed incessant tinkerer, decided to build the pedals himself.
Moving the locking mechanism onto the cleat, miniaturized, dual-side entry, and an unrestricted free float that was unheard at this point. It was a radical design.
The Speedplay X pedal and its now iconic lollipop-shape was born. It would be interesting to hear what those 22 companies that turned down Bryne feel about the idea now.
The first production run was only about a 100 pairs of pedals. A pretty modest start. Today, the San Diego-based company, offers 10 different pedals (not counting axle materials and color ways), catering to the needs of the platform-loving gravity crowd as well as the WorldTour racers winning stages in the Tour De France.
Speedplay has come a long, but Richard continues to be the guy behind all of the R&D while his wife, Sharon, a former clerk for the Florida Supreme Court, handles the daily operations as the president of the company.
Here’s Richard answering our question in his own words.
So what do you really do for work?
Well, let’s give credit where credit’s due here. Sharon runs Speedplay. She is the brains behind the organization and the hiring, the H and the R. She handles almost all of the business activities of the company which leaves me free to either do nothing or be really creative.. I choose to consider it being creative. Sometimes it looks like I’m doing nothing. But we’ve made it work with a left-brain, right-brain type of arrangement where she’s really good at some things and I’m maybe really good at a really narrow band of something. Somehow we’ve made it work.
You mentioned you made the first Turbo Trainer prior to creating speedplay… How was that progression from turbo trainer to pedals?
Yes. The other thing that I did was the very first aerobar back in 1984 so I predated anything anybody else did. I tried to promote the idea or sell the idea and I just couldn’t find anybody that was interested in it at the time. I think a lot of the product, or the success of products is timing. You have to be on target when you introduce things. Sometimes timing is not right. The other thing that I did years ago pre-Speedplay was promoting these bikes that had a geometry that put the rider in a position for better aerodynamics and for time trialing.
It was called Scepter Bicycle Company. Bill Holland, who runs Holland Cycles, and I started that in I believe 19. Gosh, I’d have to go back but I think it was 1985.
We were trying to push the idea of it being more bimechanically and aerodynamically efficient back then and I’m telling you, we just could not convince people that there was an advantage to it and now if you look at time trial bikes, every single company produces the geometry position that we were pushing in 1985. It was until the triathlon world came along and when time trialing became a really valuable part of stage racing. America got more interested in international racing rather than in criteriums and one day road races. It was never going to find a home in this country.
How do you keep your ideas fresh?
Well, I think I got lucky because in the early days, I was a bike racer just like everybody else was a bike racer. But I got influenced by this aerodynamic movement that happened back when I started racing human powered vehicles around 1979. The focus there was purely aerodynamics, so people were building machines trying to set the world record on how fast a human could go.
I was involved in this community of engineers that were trying to make machines that were more efficient than the bicycle. The bicycle had kind of hit the limit of how fast you could go on it. And people were trying to see if you could go further if you broke the rules of what the UCI was saying was legal.
There were no rules. It was just who can propel a wheeled vehicle the fastest for 200 meters with a runout.
I was just like everybody else, time trialing and racing and everything. Then all of a sudden, I got in this machine that allowed me to go 25 miles an hour faster than I could go on my bicycle. I realized that aerodynamic barrier is huge… You don’t really notice it until you get into something that doesn’t have the same resistance and with the same motor. I was able to go 25 miles an hour faster than I could on my bike and I realized this aerodynamic thing is for real.
And I think maybe I was introduced to that world before a lot of other people were. So, as a bike racer, I started thinking how can I take some of the advantage that I was learning about aerodynamics in this racing world that I’m in part-time and transfer that to my regular racing bike.
You must have an engineering background then.
No, I’ve got no background in engineering whatsoever. I was simply just a tinkerer, and a bike racer looking for an edge. I think everybody’s always looking for an edge but I was really seeing if there was any way that I could do something… I like to think of myself as lazy, I don’t want to do anymore work than I have to get to the finish line.
That’s pretty unique.
I like to think I have the best job in the world because I can dream of things and I now have the capability to make the ideas that I have into a product. The way I look at products is that I use myself as sort of the test case. If I can make something that works better for me, then I have an opportunity to share it with others. And if it really makes a difference for me, I’m hoping that it will help other people make riding more enjoyable.
The double-sided pedal was a big example of that. I thought, you know, clipless pedals are already here so is there an opportunity to make them better where beginners don’t have to fumble to get them in at traffic lights?
Are you an uphill kinda guy or downhill kinda guy?
Downhill kinda guy.
Describe your product in four words:
High quality, high performance.
Your idea of a perfect holiday:
78 degrees, dry, at the beach. I love the water and I’m drawn to the water wherever I go.
One thing people don’t know about you… besides the reverse trackstand:
I was born outside the U.S. My mother’s Irish, my father’s American, I was born in Caracas, Venezuela.
If you were an animal in the wild, what would you be?
A badger. I don’t take any shit off anybody. They do their own thing.
How many golf balls can one fit in a school bus?
74 million. What kind of school bus are you talking about… A Blue Bird 73, a Top Flight or Nike? Are we putting any in the gas tank?
Where do you envision pedals to be like ten years from now?
I used to be a morning person, I’m more of a day person now.
Where do you get your design inspirations from?
The industrial revolution.
With bicycle parts, the collection that I have basically goes from the early days when the bicycle was invented to about the 1970s when it became a global commodity. There were incremental changes but I don’t think there’s been a whole lot since the 70’s that’s been a huge change.
But during the golden years of cycling, when France and Italy and even in the U.S., there were some really creatives that a lot of people don’t even know about but they were inspirational. Pino Moroni the Italian; Valentino Campagnolo, the guy behind Simplex derailleurs; there were guys that were making really novel, interesting stuff. Rene Heres the Frenchmen.
I remember when I first started seeing these really high quality bicycle parts and they were really inspirational to me and I thought, you know, I’d love to be in the business of making that thing that when you play with ’em you can see and feel the quality in them.
Those meant a lot to me.
Now, I look back at the industrial revolution, whether it was in Europe or in the United States, the products that people made had their passion and love. It’s sort of like they’re artistically made and they’re beautifully built. I’m inspired by that even today and I still try to buy those designs of people that made beautiful things.
Where do you find them?
Flea markets, antique stores, strange places. People don’t make this kind of stuff like they used to where it’s meant to last for four or five years and then be thrown out. I love to see that here… built to last.